Tres McCullough

Tres’s passion is conceiving and producing integrated marketing platforms that fuse mediums and maximize clients’ budgets. His passion for innovation was nurtured during an advertising career that began serving a variety of high-profile accounts at Y&R, Publicis, and DDB.

In 2001, Tres cofounded Fathom Communications. Omnicom/DDB quickly took a minority stake in the full-service agency, with Tres serving as the Chief Creative Officer. Tres was the visionary behind several award-winning campaigns, including Sony Ericsson’s cell phone launch in the United States, which the New York Times dubbed “the godfather of guerrilla marketing.”

Tres also conceived the U.S. National Texting Championship for LG Mobile Phones, a seven-year property that grew into a global marketing platform for the cellphone manufacturer. Tres has proudly devised groundbreaking campaigns for Cotton Inc., Gatorade, Propel, Hasbro, and Fiat Chrysler, among others.

Tres developed a unique approach to telling authentic yet powerful, brand-centric stories, which he dubbed “Docu-Branding.” The associated methodology has spawned a wide spectrum of work that has won everything from Ex Awards to One Show Awards.

Since selling Fathom to Brodeur Partners, Tres has been building its in-house marketing studio and creative department. In this new environment, Tres is continuing to help clients navigate and thrive in a new media landscape where experiential marketing, technology, and branded content creation and distribution are colliding in exciting ways.

Tres has worked with AB-InBev, Avnet, Destination Canada, ExxonMobil, HBO, HTC, KFC, Molson Beer, NBC Universal, STP, UMass, the University of Pennsylvania, the University System of New Hampshire, SMU, the Tony Awards, TSMC, and YoCrunch.