Relevance

Relevance AI

Do You Know How Often You Appear On

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AI is Changing Search

Platforms like ChatGPT, Gemini, and Perplexity are transforming how people discover information. Instead of scrolling through pages of links, users now ask questions in natural language and expect instant, conversational answers. Generative AI pulls insights from across the web, summarizes complex topics, and surfaces brands it sees as most relevant and trustworthy. As more searches move into AI chats and overviews, showing up inside those AI answers becomes just as important as ranking on page one of Google.

Why It Matters

The shift to AI discovery is much like the early days of SEO. Forward thinking brands are already adapting. When customers ask AI what to buy, who to trust, or which tools to use, the brands that have optimized for AI search earn the recommendations. That means more qualified traffic, stronger authority in your category, and a real edge over competitors who are still focused only on traditional search results. Investing in AI visibility today sets the foundation for how your brand will be found tomorrow.

Frequently Asked Questions

Why is AI Visibility important?

People are turning to AI tools like ChatGPT and Perplexity for answers, not just links to articles. If you are not showing up in LLMs, you’re missing a key moment in the customer journey. Gartner predicts that by 2028, half of all online searches will be done through chatbots.

Which AI search engines do you track?

How often should an AI Visibility Audit be performed?

What steps can I take if I’m not showing up in AI answers?

Can AI search work with my existing content?

What is GEO?

What is AEO?

What is AIO?

What is SXO?

How do GEO, AEO, and AIO work together to help AI visibility?