Jacob Penn

Vice President, Research

“You don’t learn to walk by following rules. You learn by doing and falling over.” — Richard Branson, Virgin Group founder

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Jacob brings over a decade of experience transforming complex market research and consumer insights into strategic business decisions. His journey through New York City's dynamic media landscape started at Mindshare, one of the world's premier media agencies, before joining an innovative AdTech startup reshaping TV measurment.

Most recently, Jacob served as the Director of Analytics & Insights at iHeartMedia, where he led strategic initiatives that bridged the gap between data analysis and business outcomes.

Now transitioning into public relations, Jacob brings a distinct perspective that combines insights with compelling storytelling. His approach to PR strategy is deeply rooted in his understanding of consumer behavior and market trends, allowing him to craft narratives that resonate with both stakeholders and broader audiences.