SMU Cox School of Business: Breaking Through the MBA Noise
The Challenge
SMU Cox School of Business was competing in a saturated market where every MBA program sounded the same. Generic messaging and predictable visuals weren't cutting through. They needed a fresh approach to stand out and drive meaningful engagement with prospective students.
Our Approach
We ditched the MBA marketing playbook. Instead of polished slogans and stock imagery, we built a strategy anchored in authentic student stories and dynamic branding that felt real, not rehearsed.
We created hundreds of high-performing content pieces designed to resonate with prospects at every stage of their decision journey—from initial curiosity to final application. Every piece was crafted to showcase what makes SMU Cox genuinely different.
The Results
Ad spend delivered a return more than triple the industry average
Content completion rates approached 100%
Application and enrollment numbers grew substantially
SMU Cox distinguished itself in a crowded, competitive market
The Impact
By leading with genuine stories instead of industry clichés, we helped SMU Cox break free from the pack. The result wasn't just better marketing—it was measurable, industry-leading growth in the metrics that matter most: applications and enrollment.
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