The Challenge
President Carter's 98th birthday wasn't just a milestone, it was an opportunity. The Carter Center wanted to honor his lifelong achievements, expand their digital reach, and rally national support around a moment that deserved to be celebrated widely and meaningfully.
Our Approach
We built a comprehensive digital campaign designed to reach every corner of the internet. We created 10+ unique digital assets featuring President Carter's most powerful quotes and defining life moments, optimized for sharing across social and web platforms.
We developed and executed a detailed social media calendar across Facebook, Twitter, Instagram, and LinkedIn, with strategically timed posts building momentum leading up to the big day. We coordinated with influencers, celebrities, and notable organizations to amplify the message and generate broad online support.
To maximize reach, we created a social media toolkit with ready-to-share messaging and graphics for partners and supporters. We secured national media coverage that emphasized both the milestone and President Carter's enduring legacy. Throughout the campaign, our team provided real-time monitoring and active engagement with supporters.
The Results
- 122K+ social mentions with 3.5B+ potential reach
- 2M+ impressions on owned channels
- 34K+ video views
- 136K+ engagements across all platforms
- Widespread national media coverage
The Impact
This wasn't just a birthday celebration, it was a moment that reminded the world of President Carter's extraordinary impact. Through a fully integrated digital campaign, we amplified The Carter Center's mission, mobilized a nationwide network of supporters and media, and created a powerful, memorable tribute that honored both the man and his legacy.
