The Challenge
Kendal at Home needed to break through outdated perceptions of aging, reinvigorate their brand, and expand into new markets. The goal was to position their service not as a necessity, but as a choice—one that empowers independence and possibility.
Our Approach
We reframed the entire conversation around aging. Instead of focusing on limitations, we positioned Kendal at Home as a partner in reinvention and independence—a way to live life on your own terms.
We simplified the offering to make sales conversations clearer and more compelling. Then we deployed an integrated campaign across digital, social, direct mail, sales enablement tools, media outreach, and content marketing to reach prospects wherever they were in their decision journey.
The Results
- 1,000+ high-quality leads generated
- 25 seminars filled to capacity
- 50% of leads came directly from targeted marketing efforts
- Successfully expanded into 3 new states
- 10M+ targeted impressions delivered
The Impact
By leading with insight instead of features, we transformed Kendal at Home into a recognized leader in aging-in-place services. The campaign didn't just generate leads—it opened new markets, filled rooms, and proved that the right message can change how an entire category is perceived.
