The Challenge
As a Fortune 500 leader in the rapidly expanding electric vehicle supply chain, Albemarle had the expertise and market position but needed the visibility to match. In a competitive and evolving market, they needed to strengthen their corporate reputation and establish themselves as the undisputed global leader in lithium production through strategic presence in global, national, and trade media.
Our Approach
We developed a comprehensive communications strategy that blended corporate reputation management, executive visibility, creative content, and targeted media outreach. Our messaging positioned Albemarle at the intersection of three powerful narratives: sustainability leadership, technological innovation, and global market impact.
We didn't just pitch stories, we built a strategic media program that positioned Albemarle and its CEO as essential voices in the conversation about clean energy and the future of transportation. Every placement was designed to reinforce their leadership position and connect them to the broader EV revolution.
The Results
- Achieved #1 Share of Voice among six major competitors
- 55% of media coverage included key Albemarle messaging themes
- Secured high-impact placements in The Washington Post, CNBC, TIME 100, Barron's, and other top-tier outlets
- Elevated CEO recognition through features in prestigious business rankings and profiles
- Positioned Albemarle as a central player in the electric vehicle revolution
The Impact
By aligning brand storytelling with strategic media targeting, we didn't just increase Albemarle's visibility, we cemented their position as the global leader in lithium production. In a market moving at breakneck speed, we made sure Albemarle's voice was heard loud and clear: they're not just part of the EV revolution, they're powering it.
