Case Studies

SMU Cox School of Business

Industry

Education

Location

San Diego, CA

Challege

SMU Cox faced a saturated market where school messaging was often generic and indistinguishable. They needed a fresh approach to stand out and drive real engagement.

What We Did

Brodeur Partners built a strategy anchored in authentic student stories and dynamic branding, avoiding predictable slogans and visuals. Hundreds of high-performing content pieces were created to resonate with prospects.

Impact

Ad spend delivered a return more than triple the industry average
Content completion rates neared 100%
Application and enrollment numbers grew substantially

Bottom Line

By focusing on genuine stories and strategic branding, SMU Cox broke free from industry clichés and saw measurable, industry-leading results.

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