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Case Studies
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President Carter

President Carter

Industry

Technology

Location

San Diego, CA

Challege

Celebrate President Carter’s 98th birthday by amplifying his lifelong achievements, expanding The Carter Center’s digital reach, and rallying national and social media support around this milestone.

What We Did

  • Created 10+ unique digital assets featuring key quotes and life moments of President Carter for use across social and web platforms
  • Developed and executed a detailed social media calendar covering Facebook, Twitter, Instagram, and LinkedIn, with timely posts leading up to and on the birthday
  • Coordinated with influencers, celebrities, and notable organizations to generate broad online support
  • Secured national media coverage emphasizing campaign goals and President Carter’s legacy
  • Developed a social media toolkit with messaging and graphics for partners to share
  • Provided real-time monitoring and active engagement with supporters during the campaign

Impact

  • Generated 122K+ social mentions with a 3.5B+ potential reach
  • Delivered 2M+ impressions, 34K+ video views, and 136K+ engagements on owned channels

Bottom Line

A fully integrated campaign spotlighted President Carter’s milestone, amplified The Carter Center’s mission, and mobilized a wide network of supporters and media - creating a powerful, memorable digital celebration.
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