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Hankook

Hankook

Challege

Strengthen Hankook’s U.S. presence, especially in Nashville, and connect with American consumers through music and community engagement.

What We Did

  • Partnered with Nashville-based band Colony House for a 6,231-mile, 48-day U.S. tour powered by Hankook tires.
  • Captured the journey with a dedicated microsite featuring an interactive tour map, mileage tracker, curated playlist, giveaways, and weekly fan engagement posts.
  • Amplified reach with geo-targeted social ads and behind-the-scenes content.

Impact

  • 79% engagement rate
  • Significant growth in fans and online buzz.
  • Embedded Hankook in Nashville’s music scene
  • Strengthened brand ties to adventure and the open road.

Bottom Line

A creative partnership and immersive campaign delivered standout engagement, stronger U.S. visibility, and lasting consumer connections.
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