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Case Studies
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FM

FM

Industry

Financial Services

Location

San Diego, CA

Challege

FM Global needed to announce its US $300M “Resilience Credit” program with only three weeks to deliver results. The goal: secure high-profile national business media coverage to position the CEO as a leader in climate resilience.

What We Did

  • Brodeur Partners identified The Wall Street Journal as the ideal outlet, leveraged an existing relationship with its top insurance reporter, and developed an embargoed pitch.
  • We prepared FM Global’s CEO and head of research for in-depth interviews, coordinated fact-checking, and timed the exclusive story to run just before policyholder communications.

Impact

  • Exclusive WSJ feature with prominent climate resilience messaging
  • Print and online coverage amplified by Dow Jones radio and syndication
  • Integrated promotion across FM Global’s website, social channels, and internal communications

Bottom Line

By securing a prestigious exclusive and synchronizing timing across earned and owned channels, FM Global’s climate resilience message reached key audiences with maximum impact.
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