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Albemarle

Albemarle

Industry

Technology

Location

San Diego, CA

Challege

As a Fortune 500 leader in the fast-growing electric vehicle supply chain, Albemarle needed to strengthen its corporate reputation and position itself as the world’s leading lithium producer. In a competitive and evolving market, standing out in global, national, and trade media was essential.

What We Did

Brodeur Partners developed a comprehensive communications strategy, blending corporate reputation management, executive visibility, creative content, and targeted media outreach. Messaging emphasized Albemarle’s leadership in sustainability, innovation, and global market impact.

Impact

  • Achieved #1 Share of Voice among six competitors
  • 55% of media coverage included key Albemarle messaging themes
  • Secured placements in The Washington Post, CNBC, TIME 100, Barron’s and other top-tier outlets
  • Elevated CEO recognition with features in prestigious business rankings and profiles

Bottom Line

By aligning brand storytelling with strategic media targeting, Albemarle cemented its position as the global leader in lithium production and a central player in the electric vehicle revolution.
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