/
Case Studies
/
Albemarle

Albemarle

Challege

As a Fortune 500 leader in the fast-growing electric vehicle supply chain, Albemarle needed to strengthen its corporate reputation and position itself as the world’s leading lithium producer. In a competitive and evolving market, standing out in global, national, and trade media was essential.

What We Did

Brodeur Partners developed a comprehensive communications strategy, blending corporate reputation management, executive visibility, creative content, and targeted media outreach. Messaging emphasized Albemarle’s leadership in sustainability, innovation, and global market impact.

Impact

  • Achieved #1 Share of Voice among six competitors
  • 55% of media coverage included key Albemarle messaging themes
  • Secured placements in The Washington Post, CNBC, TIME 100, Barron’s and other top-tier outlets
  • Elevated CEO recognition with features in prestigious business rankings and profiles

Bottom Line

By aligning brand storytelling with strategic media targeting, Albemarle cemented its position as the global leader in lithium production and a central player in the electric vehicle revolution.
Humility w Values
Final Humility
Final Safety Job
Comp Stairwell
Final Curious
Final Courage
Comp OOH
Comp 2 Posters REV
Comp Notepad
Comp Elevator
Comp Stairs head On
All Case Studies